Source: Tatango SMS Marketing
» 2011 » August
Text Message Spam Infographic
Background: In July 2011, text message marketing provider Tatango surveyed 500 U.S. consumers to get insights into their experience with text message spam. The survey results were used to create the following infographic on text message spam.
- 68% of survey respondents say they’ve received text message spam.
- Women under 17 are the most likely to have received text message spam with 86% of survey respondents saying the’ve received text message spam.
- Women 55+ are the least likely to receive text message spam with 51% of survey respondents saying the’ve received text message spam.
- Men & Women are equally likely to be the recipients of text message spam.
Tatango CEO: “This report highlights a major problem in the text message marketing industry. With the rise in text message spam, the effectiveness of marketing through this channel will drop significantly if gone un-checked. With over two thirds of the U.S. population receiving text message spam, it’s time for businesses to start realizing the impact text message spam has on their customers and selecting software providers like Tatango that have instituted a zero tolerance policy for text message spam.” - Derek Johnson
Tatango Info: Tatango provides businesses with easy to use text message marketing software that allows them to create, send and track their text message marketing campaigns. You can find out more on their website www.Tatango.com
Text Message Marketing by Tatango.