Previously, being able to track how many Android app installs were generated from individual advertising sources was difficult and virtually unattainable. Traditional traffic analytical technology operating on web browsers relies on cookie based tracking which measures the effectiveness of a source by how many visitors are directed to a web site and persuaded to take a desired action.  On mobile, the technical underpinnings that allow online tracking tools to work do not function the same way. Cookie tracking simply does not work on mobile.  Without cookies, the vast majority of conversions resulting from ads on Android mobile devices will go unrecorded, causing mass problems for those trying to calculate and figure out the return on their investment and which advertising and marketing channels are sending the best traffic.

Fortunately, the team at HasOffers has found a way to overcome this obstacle by developing a new application called Mobile App Tracking™, an all-in-one tracking solution which determines who is responsible for generating an install of a free Android app or a purchase of a paid app. HasOffers has created a centralized dashboard for tracking app installs with a single SDK integration using a server tracking method called Server Postback with Transaction ID. This not only provides real-time performance data, but it also simplifies the process of working with multiple ad networks or developing direct publisher relationships.

With Mobile App Tracking™ only publishers with real influence are compensated for app installs. This prevents duplicate billing and ensures credit is only given to those ad networks that actually influence an install. In addition to this, Mobile App Tracking™ provides marketers valuable insight into which ads yield the best performance and bring in the most new users allowing marketers to concentrate only on resources that are beneficial.  Mobile App Tracking™ centralized solution reduces development requirements as developers only need one SDK to track apps installs across multiple ad networks and publishers. This in turn enhances the users experience  as users aren’t bogged down by large file sizes and are able to enjoy the app they have downloaded.

As a whole, the Mobile App Tracking™ application shows much promise as it eliminates redundant pay-outs, analyses costs and maximizes return on investment in real time, enhances the users experience, increases app distribution and maximizes revenue streams.